A Fashion Editors Guide to Sustainable Shopping

Trying to become a more sustainable shopper? Aren’t we all. We’ve compiled a handy 5-step guide to help you in your pursuit to eco-greatness this Earth Month. 

1. Streamline Your Socials 

Much like you’d delete your pesky ex, rid yourself of any profiles that tempt you to impulse buy. Instead, follow accounts that empower your shopping choices. There are a wealth of brilliant brands who focus on slow-production, sustainable materials and ethically made garments alongside accounts to inspire and inform your further learning around sustainable shopping.
Below are my current top 3 of each: 

Sustainable Resources To Know:

Fashion Revolution
Fashion Open Studio

2. Be Second Hand Savvy 

Although shopping sustainably will leave you with a cleaner conscience, there’s no denying it can leave your wallet feeling lighter. From paying workers a fair wage to the cost of sourcing eco-friendly materials, producing sustainable garments just costs more. Shopping second-hand is one of the most cost-effective, resourceful ways to shop sustainably. Depop, Etsy, ThreadUp, Vestiaire and Ebay are rife with treasures, as is our very own Rotaro Resale. Ed’s Tip? Set search alerts and look out for mis-spelt brands. I recently bought a £400 Rodebjer dress for £25 as it was mis-spelt on the listing. Rodebje-duh! I’ll stop. Shop Rotaro Resale Below:

3. Know Your Labels

Much like you’d check out the ingredients of your food, clothing labels can give us an indication of a garment's eco-credentials. Look out for recycled materials or better still, opt for materials like Tencel lyocell, BCI Cotton, Cupro and RWS certified wool. Brands like Pangaia pride themselves on transparency, branding their products with their ingredients, while AllBirds use their labels to reveal how much carbon emission went into producing each piece. Brand’s not giving much away? Cause a ruckus! Join Fashion Revolution’s #whomademyclothes movement to demand all the answers. 

4. Take Care

An average wash cycle can release as many as 700,000 microfibres in one go - most of which, end up in the ocean. Invest in a Guppyfriend to catch the bulk, wash as little as possible and wash lower - at 40 degrees or below. As for detergent, free yourself from chemicals in favour of organic, re-fillable brands like Ecover, The Lab Co and Bower Collective, When a garment’s past it’s best, don’t be tempted to chuck it in the bin; there’s plenty of textile recycling units - to find your nearest use Recycle Now or if you’re feeling crafty why not try upcycling it into something new?

5. Rent, Reuse, Repeat 

Ok, so we may be slightly bias (!) - but renting is one of the most sustainable ways to get your fashion fix without the footprint. At Rotaro, we’ve considered sustainability from a 360 angle - from the brands we work with, our packaging, carbon-neutral delivery all the way to our environmentally friendly cleaning process. Whatsmore, we’ve partnered with Ecologi to plant a tree for every purchase. So go ahead, treat yourself to a rental this Earth Month. 

New In

Jacquemus Off-The-Shoulder
Rent From £45

Jacquemus Scoop Back Midi
Rent From £45

Yasmina Q Chloe Dress
Rent From £25

Written by Anna Ross