Designer Conversations: Eudon Choi

We're thrilled to welcome Eudon Choi to the Rotaro family. We sat down with Eudon to discover more about the designer and his eponymous brand loved by artists, creatives and designers.

When did you know that fashion was your career calling?

I have been interested in fashion for as long as I can remember. My mother and grandmother are very stylish, and I have really found memories of them growing up. So, when it came to what to study, fashion seemed like the logical choice. I initially trained as a menswear designer in Seoul and worked for one of the major fashion brands there for many years before I headed to London to study at the Royal College of Art. It was at this point I fancied a new challenge so decided to do an MA in Womenswear. The rest as they say is history!

Where do you draw your inspiration for your collections?

Inspiration can spring from a multitude of sources. I am ken own for finding inspiration in Art, architecture and film and previous collections have been inspired by thew work of Eileen Gray, Georgia O’Keeffe and more recently, the 1966 film Blow-up, a mystery thriller film directed by Michelangelo Antonioni.

Margherita Dress in Blue Stripe - Rotaro
Margherita Dress in Blue Stripe - Rotaro
Margherita Dress in Blue Stripe - Rotaro
Margherita Dress in Blue Stripe - Rotaro
Margherita Dress in Blue Stripe - Rotaro
Margherita Dress in Blue Stripe - Rotaro

Margherita Dress in Blue Stripe

£35.00
Kateryna Vegan Leather Trousers - Rotaro
Kateryna Vegan Leather Trousers - Rotaro
Kateryna Vegan Leather Trousers - Rotaro
Kateryna Vegan Leather Trousers - Rotaro
Kateryna Vegan Leather Trousers - Rotaro
Kateryna Vegan Leather Trousers - Rotaro

Kateryna Vegan Leather Trousers

£25.00
Rodin Trousers in Mint - Rotaro
Rodin Trousers in Mint - Rotaro
Rodin Trousers in Mint - Rotaro
Rodin Trousers in Mint - Rotaro
Rodin Trousers in Mint - Rotaro
Rodin Trousers in Mint - Rotaro

Rodin Trousers in Mint

£29.00
Beatrice Jacket in Oatmeal - Rotaro
Beatrice Jacket in Oatmeal - Rotaro
Beatrice Jacket in Oatmeal - Rotaro
Beatrice Jacket in Oatmeal - Rotaro
Beatrice Jacket in Oatmeal - Rotaro
Beatrice Jacket in Oatmeal - Rotaro

Beatrice Jacket in Oatmeal

£49.00


What does your ideal weekend look like in London?

I live in Hoxton so usually spend my weekends locally. I will often visit Pophams, a local bakery for their delicious pastries or to Ozone Coffee, for their amazing weekend brunch. On Sundays I like to go to Columbia Road, which is only a shot walk away. This is often followed by a nice long lunch at Bellanger, a great French café/restaurant by the people behind the Wolseley.

Why have you chosen to rent your garments on Rotaro? 

I love the idea of reaching as many customers as possible and the ability to now rent my clothes for a special occasion be it a trip away or an event like a wedding or birthday is a natural evolution for us. I think this is also going to extend the life of my collections, which is a more sustainable way to look at the fashion cycle.