Designer Conversations: REJINA PYO

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Designer Conversations: REJINA PYO

NEW PARTNERSHIP ALERT: REJINA PYO

Rotaro is pleased to introduce a new partnership with designer Rejina Pyo. Ahead of launching this collaboration, we sat down with Rejina and talked through her inspiration for the SS22 collection. 

We have long admired Rejina Pyo at Rotaro and love your originality when it comes to fashion and design. Can you share more about your design process? 

I begin each season by considering the concept, thinking about what I want to communicate, how I am feeling and what I am inspired by. I delve into research and create a mood board which is shared throughout my teams, so all departments are aligned on the mood and direction of the season. I am always considering the person I am dressing and how I want them to feel. From this, sketches are created, fabrics researched and selected, 3-D prototypes are created. Once the design is approved, a first set of samples is created and fitted, analysed by the team to be finalised for production. My favourite part is when all the samples have come in, and we start to build the looks. That’s when you can see everything coming together for the first time, the vision coming to life, and everyone gets really excited!

We would love to learn more about you and your path to fashion. Did you always know you wanted to be a designer?

My mum worked as a designer when I was younger and I was fascinated by what she did. I was particularly obsessed with her sketchbook which she used to hide from me as I loved looking through it and attempting my own designs. I felt so drawn to it and I knew I would work in this field in some capacity, even at that early age. 

Where do you get your inspiration from? 

From a creative perspective I draw a lot of inspiration from different art forms - sculpture, paintings, photographs, installations, and films. I am also inspired by the places and events around me, travel and culture and new experiences. I draw a lot of inspiration from the amazing women around me, all with interesting stories and a strong point of view on the world.  

Can you tell us more about the SS22 pieces and the core theme behind this collection? 

This season I wanted to explore a new side of femininity. I was experimenting with sheerness and different layers of transparency to create pieces which were softer and more fluid. I was thinking about how when you are travelling you often discover a new part of yourself and you can be more bold, maybe dress a little differently. The final look is a celebration of the female body and femininity which evokes a free and adventurous spirit. 

We love the pink, yellow and orange colours in the collection and know our customers will too. Is colour important to you when designing?

I believe in the mood altering ability of colour. I love to work with bold colours in unexpected pairings, I think this is what makes the collections feel fresh and unique.

We are so excited to be carrying such a beautiful range of pieces exclusively available to our community. What made you want to explore the rental market? 

I’ve always cared about the environment but when I began to work in fashion I really became aware of the full extent of the problem. To be honest, there was a time I really considered whether I wanted to be a part of this industry…. but, a longtime friend of mine (who is now one of our directors and a sustainability expert) said ‘if you just walk away from this nothing will change, you need to be in it to make a real difference’. I think it’s important to acknowledge every product has an impact and that sustainability is an ongoing journey not a destination. It requires continual reflection and improvement. It’s not just about switching to brands and products which align with your values but it’s acknowledging that we all have to consume less. I feel there is definitely a shift happening and this is because of the information which is now easily accessible. Re-sell and Rental platforms are a step in the right direction, we do encourage our customers to use them when available.  

Kiki Dress in Green - Rotaro
Kiki Dress in Green - Rotaro
Kiki Dress in Green - Rotaro
Kiki Dress in Green - Rotaro
Kiki Dress in Green - Rotaro
Kiki Dress in Green - Rotaro
Kiki Dress in Green - Rotaro
Kiki Dress in Green - Rotaro
Kiki Dress in Green - Rotaro
Kiki Dress in Green - Rotaro
Kiki Dress in Green - Rotaro
Kiki Dress in Green - Rotaro

Kiki Dress in Green

Marty Shirt in Check Yellow - Rotaro
Marty Shirt in Check Yellow - Rotaro
Marty Shirt in Check Yellow - Rotaro
Marty Shirt in Check Yellow - Rotaro
Marty Shirt in Check Yellow - Rotaro
Marty Shirt in Check Yellow - Rotaro

Marty Shirt in Check Yellow

Mika Dress in Black - Rotaro
Mika Dress in Black - Rotaro
Mika Dress in Black - Rotaro
Mika Dress in Black - Rotaro
Mika Dress in Black - Rotaro
Mika Dress in Black - Rotaro
Mika Dress in Black - Rotaro
Mika Dress in Black - Rotaro
Mika Dress in Black - Rotaro
Mika Dress in Black - Rotaro

Mika Dress in Black

What sustainable practices are you and the team working on at the moment?

As designers I think it’s important to take the time and consider what it is we are making, how it will be used and what impact it will have on the world. It’s about asking questions and being informed so we can ultimately make better decisions in every step - what is this material made of? How is it made? Do I really need this faux fur made out of acrylic / plastic just for the aesthetic or can I achieve it in a different way? Am I making this just so people can consume or is it something that can be cherished and handed down to your daughters? We have committed as a company to improve our sustainability practices by creating all of our designs with longevity in mind, we want to create pieces that evolve and maintain relevance over time. SS22 was our most sustainable collection to date made using certified organic cotton and linen, sustainably-sourced viscose and recycled polyester. Outside of the products we make, there are other decisions we make on a daily basis with these principles in mind. We try to hold our shows in venues where no set needs to be built, creating excess waist. We mimizine our packaging and are thoughtful of the materials we pack, ship and deliver our products in, we send out digital invites instead of printing them… we are always trying to improve. 

What can we expect from RejIna Pyo in the future?

We have some exciting collaborations in the pipeline… and we are hoping to be able to bring the brand to new cities this year to meet and engage with our community in person on an international scale! 

Lastly, can you share your top outfits for a Summer Wedding, Party or much needed holiday?

I love the Emi dress for a Summer wedding or special occasion, its sheer fabric drapes beautifully on the body and the colour really stands out. For summer holidays I love my Lois bags and the colourful lightweight tops like the Bibi, Lila and Carina.