How to Support the Black Lives Matter Movement Beyond Social Media

George Floyd's murder was the last straw. It marked the end of tolerating racism in our society. Incredibly, this has been the catalyst for the largest civil rights movement in history and it aims to dismantle the long-ingrained racist systems we have in place. This movement is seeking justice, not just for Floyd, but for every single person that has ever been subjected to racism, police brutality, or mistreated because of the colour of their skin. It is impossible for many of us to understand the pain and anger that is raging through the black community right now, but it is imperative that everyone pro-actively play their part to be a genuine ally of the black lives matter revolution.

"In a racist society it is not enough to be non-racist, you must be anti-racist" 

- Angela Davis

The protests over the last week have been heart-wrenching, impassioned and the sheer turnout has provided a glimmer of hope that this might be the start of a new, anti-racist society.

As a company, we have used this time to scrutinise our business practices and have found we do not stock enough black-owned brands. This is something we are pro-actively working on indefinitely and aim to be a fashion rental platform that represents diverse creativity from around the globe. Please don't hesitate to put forward any brands you would like to see stocked on Rotaro.

It is imperative that we keep the movement going beyond this week, month and year. If you weren't able to attend any of the protests in the UK this weekend, there are multiple ways to take action and show your support from home, beyond social media. We have created a round-up of ways to educate yourself, gain new perspectives, start difficult conversations with people around you and take action immediately. It is by no means exhaustive and we welcome any further suggestions.

We hope that everyone has been inspired to look within and identify where they can make a positive change. Because the way to do this is together. The way forward is together.


Articles To Read

  1. Bookmark this: What should we do with videos of police brutality? 
  2. How to support black people right now  
  3. My life as an undocumented immigrant 
  4. 1619 America Slavery 
  5. Where do I donate? 
  6. What white people can do for racial justice 

Books To Read

  1. Black Feminist Thought 
  2. How To Be An Anti-Racist
  3. So You Want To Talk About Race?
  4. Why I’m No longer Talking to White People About Race by Reni Eddo-Lodge
  5. White Supremacy and Me by Layla F. Saad
  6. Black and British: A Forgotten History by David Olusoga

Podcasts To Listen To

  1. 1619 (New York Times)
  2. About Race
  3. Intersectionality Matters! hosted by Kimberlé Crenshaw
  4. Momentum: A Race Forward Podcast
  5. Pod Save the People (Crooked Media)
  6. Seeing White

Netflix Films To Watch

  1. 13th (Ava DuVernay)
  2. American Son (Kenny Leon)
  3. Dear White People (Justin Simien)
  4. See You Yesterday (Stefon Bristol)
  5. When They See Us (Ava DuVernay)

Petitions To Sign

  1. Justice for George Floyd 
  2. Justice for Ahmaud Arbery 
  3. Justice for Belly Mujinga 
  4. Battle racism by updating GCSE reading lists 
  5. Prosecute the Minneapolis Police Department’s officers who killed George Floyd 
  6. The UK government must condemn Trump's response to George Floyd's murder  

Donate (if you can)

  1. Minnesota Freedom Fund 
  2. Black Visions Collective 
  3. Black Lives Matter 
  4. Colour of Change education fund 
  5. Communities against police brutality 
  6. Black Emotional and Mental Health 

Thought-Leaders To Follow

  1. Color Of Change 
  2. Equal Justice Initiative 
  3. BlackVisions 
  5. Check Your Privilege 
  6. The Great Unlearn 


Written by: Danique Van Leeuwenstijn