"The label uses a mix of traditional and modern techniques, some of which nod to couture, that elevate staple silhouettes from the mundane to the unexpected. "
A fter studying fashion design, styling and consulting in the renowned Istituto Marangoni and Accademia del Lusso, Anouki Areshidze founded her eponymous label in 2013 in her hometown of Tbilisi, Georgia. In a few years, it grew organically from a national cult label into a worldwide success thanks to a showing at Milan Fashion Week - the first Georgian brand to do so. Of course this is also due to its powerhouse founder and creative director, who in her own right has become a street style sensation for many a paparazzi lens across all the major fashion cities. Areshidze has been featured in Harper’s Bazaar, Elle, NY Times and made Forbes’ 30 under 30 list, not to mention being named the number one It-Girl from Georgia by American Vogue.
ANOUKI evokes a sense of contemporary femininity that’s perfect for the modern woman
This enchanting personal style translates effortlessly through the brand’s playful and confident approach to fashion. From power suits to prairie dresses, ANOUKI evokes a sense of contemporary femininity that’s perfect for the modern woman. But it’s not just the label’s infectious sensibility that’s registered it on the radar of many industry insiders, it’s the exquisite craftsmanship and attention to detail.