"The label uses a mix of traditional and modern techniques, some of which nod to couture, that elevate staple silhouettes from the mundane to the unexpected. "

A fter studying fashion design, styling and consulting in the renowned Istituto Marangoni and Accademia del Lusso, Anouki Areshidze founded her eponymous label in 2013 in her hometown of Tbilisi, Georgia. In a few years, it grew organically from a national cult label into a worldwide success thanks to a showing at Milan Fashion Week - the first Georgian brand to do so. Of course this is also due to its powerhouse founder and creative director, who in her own right has become a street style sensation for many a paparazzi lens across all the major fashion cities. Areshidze has been featured in Harper’s Bazaar, Elle, NY Times and made Forbes’ 30 under 30 list, not to mention being named the number one It-Girl from Georgia by American Vogue. 

Rent the Look

Rent the Look

ANOUKI evokes a sense of contemporary femininity that’s perfect for the modern woman

This enchanting personal style translates effortlessly through the brand’s playful and confident approach to fashion. From power suits to prairie dresses, ANOUKI evokes a sense of contemporary femininity that’s perfect for the modern woman. But it’s not just the label’s infectious sensibility that’s registered it on the radar of many industry insiders, it’s the exquisite craftsmanship and attention to detail. 


The label uses a mix of traditional and modern techniques, some of which nod to couture, that elevate staple silhouettes from the mundane to the unexpected. Look out for soft tailoring in sorbet hues, voluminous necklines that are sure to brighten up your daily Zoom calls and drippings of crystals that will bring a subtle touch of party girl to every day edits.

Green Fitted Vegan Leather Dress With Crystal Detail - Rotaro
Green Fitted Vegan Leather Dress With Crystal Detail - Rotaro
Green Fitted Vegan Leather Dress With Crystal Detail - Rotaro
Green Fitted Vegan Leather Dress With Crystal Detail - Rotaro
Green Fitted Vegan Leather Dress With Crystal Detail - Rotaro
Green Fitted Vegan Leather Dress With Crystal Detail - Rotaro
Green Fitted Vegan Leather Dress With Crystal Detail - Rotaro

Green Fitted Vegan Leather Dress With Crystal Detail

£35.00
Double Breasted Disco Blazer - Rotaro
Double Breasted Disco Blazer - Rotaro
Double Breasted Disco Blazer - Rotaro

Double Breasted Disco Blazer

£25.00
High Waisted Disco Pants - Rotaro
High Waisted Disco Pants - Rotaro
High Waisted Disco Pants - Rotaro

High Waisted Disco Pants

£15.00
Bardot Shoulder Sparkling Pencil Dress - Rotaro
Bardot Shoulder Sparkling Pencil Dress - Rotaro
Bardot Shoulder Sparkling Pencil Dress - Rotaro

Bardot Shoulder Sparkling Pencil Dress

£39.00

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